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Let them make the conclusion they need IITTI
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Detailed: Early adopters vs. late adopters
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Suggest embrace of international standards
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Detailed: Create job ads that ask for the Index
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It takes time. Use Zappos! as example
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Detailed: Create job ads that ask for the Index. Zero cost for company!
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University students have the most urgent need
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Detailed: IITTI Reading Program allows you passive income
Shanna believes the orginal "core curriculum" is enough.